Getting started·4 min read
How your AI visibility score is calculated
A breakdown of the seven scoring categories, how checks are weighted, and what moves your score the most.
Your Faro score is a number from 0 to 100, calculated from 54 checks across seven categories. Each check either passes or fails. The score reflects the proportion of checks that pass, weighted by category.
The seven categories
- Structured Data (JSON-LD), Does your site have machine-readable schema markup? AI agents use this to extract facts about your business without parsing prose.
- Content Discoverability, Can AI crawlers find and navigate your content? This covers whether your main content is in the page without JavaScript, sitemaps, canonical URLs, llms.txt files and whether your homepage links to them, and whether missing pages return a real 404.
- Trust & Identity, Does your site have clear identity signals? Business name, contact information, and consistent branding help agents assess legitimacy.
- Agent Permissions, Does your robots.txt allow or block AI crawlers? GPTBot, ClaudeBot, PerplexityBot, and others need explicit permission, and so do the search and live-request fetchers (OAI-SearchBot, Claude-SearchBot, Claude-User).
- Agent Infrastructure, Do you have an API, agents.json, an MCP Server Card, or other infrastructure that action-taking agents need?
- Agent Operability, Can an agent reading your page's accessibility tree, not just its visible pixels, actually find and use your buttons, forms, and navigation? This covers labeled buttons and inputs, a clean heading hierarchy, landmark regions, and alt text.
- Pricing Transparency, Is your pricing visible in the raw HTML? Many sites render pricing via JavaScript, making it invisible to crawlers.
What moves your score most
The highest-impact fixes are usually: unblocking AI crawlers in robots.txt (if blocked), adding JSON-LD schema markup, and ensuring your pricing page is server-rendered. These three changes alone often move a score from the 30–40 range into the 60–70 range.
Grades
A = 90–100, B = 80–89, C = 70–79, D = 55–69, F = 0–54. The grade reflects overall AI visibility, an A means most agents evaluating your site will find what they need.